Helium 10 Review 2026: Is It Still Worth It? (Tested & Updated)

I've been testing Amazon seller tools for years now, and Helium 10 keeps showing up in every conversation. So I decided to put it through its paces and the results surprised me.

Helium 10 is an all-in-one Amazon seller toolkit that's trusted by over 2 million sellers worldwide. It covers everything from product research to keyword tracking, listing optimization, and AI-powered PPC management. The platform recently added AI features and TikTok Shop integration, making it more powerful than ever.

But here's the thing it's not cheap. Starting at $129/month for Platinum (and going up to $359/month for Diamond), you need to know if it's actually worth your money. And with the recent discontinuation of the $49 Starter plan in January 2026, the barrier to entry just got steeper.

In this review, I'll break down everything you need to know about Helium 10 in 2026. I'm talking real pricing, actual features that matter, honest pros and cons, and whether it beats Jungle Scout (spoiler: it's closer than you think).

Let's dive in.

The “Quick Verdict” (For Skimmers): A 2026 Summary

Factor	Details
Starting Price	$129/month (Platinum Plan) – Starter plan discontinued Jan 2026
Most Popular Plan	Platinum at $129/month ($99/year)
Top Pro	Most comprehensive all-in-one toolkit with 30+ tools and AI features
Top Con	Steep learning curve and expensive for beginners
Data Accuracy	74-84% (varies by tool and metric)
Free Plan	Yes (forever free with limited features)
Refund Policy	7-day money-back guarantee
Best For	Serious Amazon sellers ready to scale
Skip If	You're just starting out with limited budget

My Verdict: Helium 10 is worth it if you're serious about Amazon FBA and can afford the investment. The tools are powerful, constantly updated, and cover every aspect of selling. However, if you're testing the waters or on a tight budget, start with the free plan or consider cheaper alternatives like Jungle Scout.

Helium 10 Coupon Code

Who Is Helium 10 For?

Helium 10 isn't for everyone – let's be real about that.

You should use Helium 10 if you are:

• Serious Amazon FBA sellers – Private label sellers, wholesale, or retail arbitrage pros who need deep data
• Scaling sellers – Already making sales and need better tools to grow faster
• Multi-marketplace sellers – Selling on Amazon, Walmart, and TikTok Shop
• Data-driven marketers – You make decisions based on numbers, not gut feelings
• Agency owners – Managing multiple client accounts and need comprehensive reporting

You should skip Helium 10 if you are:

• Complete beginners – The learning curve is steep and pricing might be too high
• Budget-conscious – Can't justify $49-129/month while you're just starting
• Casual sellers – Just flipping a few products here and there
• Looking for simple tools – Sometimes simpler (and cheaper) tools get the job done

Taking this question monetarily, if you can afford Helium 10 without breaking the bank, it's absolutely worth it. The platform offers a free plan forever with limited features perfect for testing the waters before committing to a paid subscription.

Use discount code ALLCOUPONCODES20 to get 20% off for 6 months on Platinum and Diamond plans, or ALLCOUPONCODES10 for a lifetime 10% discount on all plans.

What's New in February 2026?

Helium 10 has been busy updating their platform. Here are the major changes that actually matter:

AI-Powered Features Everywhere

• AI Listing Builder – Generates optimized titles, bullets, and descriptions automatically
• AI Image Generation – Creates product images, A+ content visuals, and Amazon Posts without hiring designers
• AI Insights Dashboard – Tells you WHY your keywords dropped, what competitors are doing, and why listings aren't converting
• AI-Powered PPC (Adtomic) – Now included in Platinum plan (used to be Diamond-only or a separate add-on)

TikTok Shop Integration

• Convert Amazon listings to TikTok Shop format with one click
• TikTok-specific profit tracking and inventory management
• Influencer Finder tool for TikTok creators

Enhanced Refund Management

• Managed Refund Service now included in Platinum and Diamond plans (handles FBA reimbursements end-to-end)
• Refund Genie automation saves hours of manual claim filing

Search Query Performance Analyzer (Diamond Plan)

• Overlays real Amazon search data with your listing performance
• No more manual downloads or guesswork on what's working

Influencer Insights

• See which products influencers are promoting on Amazon
• Track influencer commission rates and performance data
• Available from Starter plan and up

These updates make Helium 10 more powerful in 2026 than it was a year ago. The AI features alone save hours of manual work every week.

Deep Dive: The 5 “Money-Maker” Tools

Let me break down the tools I actually use daily the ones that move the needle.

1. Black Box (Product Research)

• What it does: Black Box is Helium 10's product finder. You set filters like monthly revenue, number of reviews, price range, and competition level then it spits out profitable product ideas.
• Why it's a money-maker: Instead of spending weeks searching for products manually, Black Box analyzes millions of Amazon products and shows you opportunities in minutes. You can filter by demand (search volume), competition (number of sellers), and profitability.
• Real-world use: I use Black Box when entering a new niche or looking for my next product launch. The AI trend prediction feature (new in 2026) shows seasonal demand patterns, so you know if a product is a one-hit wonder or has year-round potential.
• Accuracy: Black Box has a 38.2% perfect sales estimate accuracy better than most competitors. That means roughly 4 out of 10 products will have spot-on sales predictions.
• Limitations: Monthly usage caps depending on your plan (unlimited on Platinum and Diamond).

2. Cerebro (Keyword Research – Reverse ASIN)

• What it does: Cerebro is a reverse ASIN lookup tool. You paste in a competitor's ASIN, and it shows you every keyword they rank for, along with search volume, position, and whether they're running ads.
• Why it's a money-maker: You literally steal your competitors' keyword strategy. No guessing what works you see exactly what's driving their traffic and sales.
• Real-world use: When I find a top-selling competitor, I run their ASIN through Cerebro. It shows me high-volume keywords I'm missing, long-tail opportunities, and PPC keywords where they're spending money. I've discovered hidden gems with 5,000+ monthly searches that competitors weren't targeting.

Key features:

• Historical keyword tracking
• Competitor rank comparison (see if they're ranking up or down)
• Smart filters to sort by relevance, competition, and search volume
• PPC insights showing which keywords competitors are bidding on
• Market Tracker: 2 markets (Platinum), 5 markets (Diamond)

Usage limits:

• Platinum: 2 million tokens
• Diamond: 5 million tokens

3. Magnet (Keyword Research – Seed Phrase)

• What it does: Magnet generates keyword ideas from a seed phrase. Type in “yoga mat,” and Magnet shows you hundreds of related keywords with search volume and competition data.
• Why it's a money-maker: Finding the right keywords = more visibility = more sales. Magnet helps you build comprehensive keyword lists for listing optimization and PPC campaigns.
• Real-world use: I use Magnet when creating new listings or expanding keyword coverage. It shows me what customers are actually searching for, not what I think they're searching for.
• The difference from Cerebro: Cerebro reverse-engineers competitors' keywords. Magnet helps you discover new keywords from scratch.
• Usage limits: Same as Cerebro (2 million tokens for Platinum, 5 million for Diamond).

4. Profits (Analytics Dashboard)

• What it does: Profits is your real-time profit tracker. It connects to Amazon Seller Central and shows your actual net profit after deducting FBA fees, refunds, ad spend, and other costs.
• Why it's a money-maker: You can't improve what you don't measure. Profits shows which products are actually making money (and which ones are bleeding cash).
• Real-world use: I check Profits weekly to see:
  • Which SKUs are profitable vs. money pits
  • Total ad spend and ROAS by product
  • Refund rates and lost inventory costs
  • Real-time cash flow projections

Key features:

• Automatic cost tracking (COGS, shipping, PPC, storage fees)
• Multi-currency support for international sellers
• Customizable dashboards
• Export reports for tax season
• My Products tracking: 20 ASINs (Platinum), 1,000+ ASINs (Diamond)

This is cleaner than Seller Central's messy reports and actually tells you if you're making money.

5. Adtomic (AI-Powered PPC Management)

• What it does: Adtomic is Helium 10's AI-driven advertising platform. It automates bid adjustments, finds new keywords, pauses underperformers, and optimizes campaigns based on your goals.
• Why it's a money-maker: PPC can drain your budget fast. Adtomic uses AI to reduce wasted spend and increase ROAS. One seller reduced their ACoS by 30% in 60 days using automated bidding.
• Real-world use: I set campaign rules (like “pause keywords with ACoS above 40%”) and Adtomic handles the rest. It also recommends high-converting keywords based on organic sales data.
• Major update in 2026: AI-powered PPC is now included in the Platinum plan. Previously, you needed Diamond or a separate $199/month add-on.

Key features:

• Automated bid rules based on performance
• Keyword harvesting (finds winning search terms and adds them to campaigns)
• Dayparting schedules (adjust bids by hour/day)
• TACoS tracking (Total Advertising Cost of Sale)
• Ad spend limits: $30k/mo (Platinum), Unlimited (Diamond)

Important: Adtomic is powerful but complex. Expect a learning curve if you're new to Amazon PPC.

These 5 tools alone justify Helium 10's pricing for serious sellers. You'll find other useful features like Listing Builder, Keyword Tracker, and Inventory Management but these are the core money-makers.

Helium 10 Pricing 2026 (The Truth)

Let's talk money. Helium 10 isn't cheap, but is it worth it?

Here's the complete pricing breakdown:

Plan	Monthly	Annual	Best For	User Seats
Free	$0	$0	Testing the platform (very limited)	1
Platinum	$129	$99/month	Growing sellers (most popular)	1
Diamond	$359	$279/month	Scaling businesses and agencies	5

Annual plans save you serious money:

• Platinum: Save $360/year ($30/month difference)
• Diamond: Save $960/year ($80/month difference)

What's included in each plan:

Free Plan:

• Limited access to most tools (5-10 uses/month max)
• Chrome Extension with basic features
• Good for testing, not for serious selling
• No Freedom Ticket training included

Platinum Plan ($129/month – MOST POPULAR):

• 2 million tokens for Cerebro and Magnet
• Unlimited Xray access
• AI-Powered PPC with Adtomic (NEW in 2026) – up to $30k/month ad spend
• Track unlimited keywords, monitor 20 products in My Products
• TikTok Shop features (listing converter, influencer finder)
• Managed Refund Service included
• Freedom Ticket + Amazon PPC Academy
• Market Tracker for 2 markets
• Good for: Active sellers doing $10K-$100K/month

Diamond Plan ($359/month):

• 5 million tokens for Cerebro and Magnet
• Track unlimited keywords across 5 markets
• Monitor 200 products
• 5 multi-user logins (great for teams/agencies)
• Advanced PPC with Rules-based advertising
• Market Tracker 360 for competitor tracking
• Exit Ticket advanced training
• Search Query Performance Analyzer
• Unlimited ad spend on Adtomic
• 1,000+ ASINs tracking in My Products
• Good for: Sellers doing $100K+/month or managing multiple brands

Add-Ons (Optional):

Keyword Tracker: Track additional keywords beyond your plan limits (Platinum includes unlimited tracking, but you may want multi-user seats) Market Tracker 360: Starting at $500/month (category-level competitive insights Diamond users only) Helium 10 Elite: Starting at $99/month (mastermind group, strategy calls, private community) Multi-user seats: Add additional team members (1 seat on Platinum, 5 seats on Diamond, additional seats available)

My Take on Pricing:

Is Helium 10 expensive? Yes, compared to some alternatives.

Is it worth it? Absolutely IF you're actually using the tools and making sales.

Here's the math: If Helium 10 helps you find one winning product that does $5K/month profit, it pays for itself 38 times over. The $129 Platinum plan is pennies compared to the revenue upside.

However, if you're a complete beginner with no sales yet, paying $129/month might sting. In that case:

1. Start with the free plan (forever free with limited features)
2. Test the tools with real product research
3. Use the Chrome Extension to validate products
4. If you find a winning product, upgrade to Platinum (7-day money-back guarantee)
5. Use discount code ALLCOUPONCODES20 to save 20% for 6 months

Price increases in 2026: Helium 10 raised prices across all plans in early 2026, with the biggest jumps at Platinum and Diamond levels. Annual plans still offer solid savings, so if you're committed, pay yearly.

Refund policy: Helium 10 offers a 7-day money-back guarantee on all paid plans. If you're not satisfied within the first 7 days, you can request a full refund no questions asked. This gives you a week to test all features risk-free before fully committing.

What is Helium 10 Chrome Extension?

The Helium 10 Chrome Extension is probably the most-used feature of the entire platform and it's free to install.

What it does: The Chrome Extension gives you instant access to Amazon data while browsing product pages. No logging into Helium 10's dashboard everything happens directly on Amazon.

5 Main Tools in the Chrome Extension:

1. Xray (Product Research)

• Scans an entire Amazon search results page and shows you sales estimates, revenue, number of sellers, BSR, and profitability for every product
• Click on individual products to see variant-level data (most competitors only show parent ASIN data)
• Filter by price, sales, revenue, ratings
• My favorite use: Validating product demand before sourcing inventory

2. ASIN Grabber

• Copies ASINs in bulk from search results
• Perfect for creating PPC campaigns or doing competitive analysis
• Shows price, BSR, ratings, review count for quick sorting
• Saves hours of manual copy-pasting

3. Profitability Calculator

• Instantly calculates your profit margin based on:
  • Product weight and dimensions
  • FBA fees
  • Freight/shipping costs
  • Your selling price
• Helps you decide if a product is worth selling before you commit

4. Inventory Levels

• Shows how much inventory any Amazon seller has in stock
• Tracks inventory changes over time
• Helps you estimate sales velocity (if inventory drops by 50 units in a week, they're selling ~50/week)

5. Review Downloader

• Extracts all customer reviews for any product
• Analyzes sentiment (positive vs. negative feedback)
• Shows common complaints and feature requests
• Use case: Improving your own product by fixing competitor weaknesses

Additional Features:

• Demand Analyzer: Check Amazon demand while browsing Alibaba or Shopify
• Supplier Finder: Match Amazon products to Alibaba suppliers
• Influencer Insights: See influencer commission rates and performance data on product pages

Who gets access to the Chrome Extension?

Everyone even free plan users. However:

• Free plan: Very limited uses (5-10 scans/month)
• Starter plan: Full access to Xray, limited Cerebro/Magnet
• Platinum/Diamond: Unlimited Xray, plus all advanced features

The Chrome Extension is worth installing even if you never pay for Helium 10. It gives you a competitive edge just by showing sales estimates and profitability data while you browse Amazon.

Pro tip: Use the Chrome Extension to validate products you find with Black Box. Double-check the numbers before committing to inventory.

User Reviews and Real Feedback

Helium 10 has 4.1/5 stars on G2 and Capterra based on thousands of reviews. But let's dig into what real users actually say:

What Users Love:

“Best-in-class keyword research” Multiple users call Cerebro “the best keyword tool for Amazon” and praise its accuracy compared to competitors. The historical keyword data helps track trends over time.

“Time-saving automation” Users appreciate features like automated review requests, PPC bid rules, and inventory alerts. One user said: “Helium 10 saves me 40+ hours a week by automating tasks I used to do manually.”

“Comprehensive all-in-one platform” “I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balance between the price and the range of features it offers.” – G2 Review, Jan 2026

“Constant updates and improvements” Users mention that Helium 10 releases new features regularly based on customer feedback. The addition of AI tools, TikTok Shop support, and upgraded analytics keeps the platform competitive.

What Users Complain About:

“Steep learning curve” “Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times.” – G2 Review, Jan 2026

Multiple users mention it takes weeks to fully understand all the tools. The platform is powerful but NOT intuitive for beginners.

“Expensive for new sellers” “The cost. When you're just starting out your e-commerce business, it is very expensive to pay $100/month when you're not scaled enough to utilize all of the features.” – Capterra Review

“Customer support issues” Some users report slow response times and billing issues. One user complained: “Helium 10 support admitted I was overcharged, yet they still won't credit me, and they locked me out of the account.” – Capterra Review, Jan 2026

Another mentioned: “I missed my subscription cancellation by less than 3 hours and requested a refund. Instead of showing goodwill, Helium 10 hid behind rigid policy and refused.”

“Chrome Extension data sometimes incorrect” “Sometimes, the Chrome extension shows incorrect data.” – Multiple reviews mention occasional discrepancies between Helium 10 estimates and actual sales.

“Too many upsells and feature bloat” “I get why they're doing it from a business perspective – more services, more revenue. But as a user, I'm willing to pay premium prices for their keyword research tools because they're best-in-class. I'm not willing to pay for bundled mediocre features I don't need.” – G2 Review

My Take:

Helium 10's user reviews are overwhelmingly positive (4.1/5 is solid), but the complaints about pricing, learning curve, and customer support are valid.

If you're a serious seller who can invest time learning the platform and afford the subscription, Helium 10 delivers serious value. If you're a beginner on a budget, expect frustration with the complexity and cost.

Bottom line: The tools work. The data is accurate (enough). The pricing is high but justified for active sellers. Customer support could be better.

Helium 10 vs. Jungle Scout (2026 Edition)

This is the question everyone asks: Helium 10 or Jungle Scout?

Let's settle this with real data.

Data Accuracy Showdown

The numbers everyone cites:

• Jungle Scout: 84.1% accuracy (according to third-party studies)
• Helium 10: 74% accuracy (according to Jungle Scout's own study)

But here's the catch: Different studies show different results depending on what they're measuring (sales volume, search volume, keyword data, etc.).

According to independent testing:

• Helium 10's search volume accuracy: 93.5% (Helium 10's study)
• Jungle Scout's search volume accuracy: 41.9% (Helium 10's study)
• Most testing shows 75-90% accuracy for both tools

My take: Both tools are “accurate enough” for decision-making. The 10% difference won't make or break your business. Focus on using the tools correctly rather than obsessing over which one has 2% better accuracy.

Winner: Slight edge to Jungle Scout for sales estimates. Helium 10 for search volume data.

Feature Comparison

Feature	Helium 10	Jungle Scout
Product Research	Black Box, Xray, Trendster	Product Database, Opportunity Finder
Keyword Research	Cerebro, Magnet (reverse ASIN + seed phrase)	Keyword Scout (combined tool)
Listing Optimization	Listing Builder (AI-powered), Scribbles	Listing Builder (basic)
PPC Management	Adtomic (AI-powered, included in Platinum)	Not included (manual only)
Chrome Extension	Free (5 tools: Xray, ASIN Grabber, Profitability Calculator, etc.)	Free (basic product tracker)
Rank Tracking	Keyword Tracker (up to 2,500 keywords)	Rank Tracker (up to 5,000 keywords)
Inventory Management	Inventory Manager, Restock recommendations	Inventory Manager (basic)
Supplier Database	Alibaba integration	Full Supplier Database (import records)
Refund Management	Managed Refund Service (included Platinum+)	Not included
TikTok Shop Support	✅ Full integration	❌ No
AI Features	AI Listing Builder, AI Image Generator, AI Insights	Limited AI features
Training Resources	Freedom Ticket, PPC Academy, Exit Ticket	Jungle Scout Academy

Feature Winner: Helium 10. It has more tools, better AI integration, and covers more marketplaces (Amazon + Walmart + TikTok).

Pricing Comparison

Plan Level	Helium 10	Jungle Scout
Free Plan	✅ Limited	✅ Limited
Entry-Level	❌ Discontinued (was $49/mo)	$49/month ($29/year)
Mid-Tier	Platinum: $129/month ($99/year)	Growth Accelerator: $79/month ($49/year)
High-Tier	Diamond: $359/month ($279/year)	Brand Owner: $149/month ($129/year)

Pricing Winner: Jungle Scout by a landslide. With Helium 10 discontinuing their Starter plan in January 2026, Jungle Scout now offers a much more affordable entry point ($49/month vs. $129/month).

Ease of Use

• Jungle Scout: Simpler interface, easier to learn, great for beginners. You can start getting value within a day.
• Helium 10: More complex, steeper learning curve, but more powerful once you learn it. Expect 2-3 weeks to master the tools.

Winner: Jungle Scout for beginners. Helium 10 for experienced sellers who want depth.

When to Choose Helium 10:

• You're selling on multiple marketplaces (Amazon, Walmart, TikTok)
• You want AI-powered PPC and listing optimization
• You need advanced keyword research (Cerebro is industry-leading)
• You're managing a team (5 user logins on Diamond)
• You want the most comprehensive all-in-one toolkit

When to Choose Jungle Scout:

• You're a beginner with a limited budget
• You want simple, easy-to-use tools
• You need access to supplier import data
• You prioritize data accuracy over features
• You don't need TikTok or Walmart support

My Honest Verdict:

For beginners: Start with Jungle Scout. It's cheaper, easier, and gets the job done.

For serious sellers: Upgrade to Helium 10. The AI features, Adtomic PPC management, and comprehensive toolkit justify the higher price.

For agencies/teams: Helium 10 Diamond. Multi-user logins and advanced tracking make it worth the investment.

Best of both worlds: Use Jungle Scout for product research and Helium 10's Chrome Extension for quick validation. You don't need to go all-in on one platform.

Helium 10 Pros and Cons: The Honest Truth

Let me break down what I love and what drives me crazy about Helium 10 after using it extensively.

Pros: What Helium 10 Gets Right

Pro	Why It Matters
Most comprehensive all-in-one toolkit	30+ tools covering every aspect of Amazon selling – product research, keyword research, listing optimization, PPC, analytics, inventory management. You don't need multiple subscriptions.
AI-powered features save serious time	AI Listing Builder, AI Image Generator, and AI-powered PPC automation cut manual work by 40+ hours per week. The AI actually works well.
Accurate data (enough to make decisions)	74-84% accuracy isn't perfect, but it's reliable enough for smart product and keyword decisions. Beats guessing or relying on gut feelings.
Free Chrome Extension is incredibly useful	Even free users get access to Xray, which shows sales estimates and profitability data while browsing Amazon. Worth installing even if you never pay.
Multi-marketplace support	Works for Amazon, Walmart, AND TikTok Shop. If you're expanding beyond Amazon, Helium 10 has you covered. Competitors are Amazon-only.
Constant updates and improvements	New features roll out regularly based on user feedback. The platform keeps getting better (AI tools, TikTok integration, improved PPC).
Adtomic PPC automation included in Platinum	Used to cost $199/month extra. Now included in $129 Platinum plan. Automated bid rules, keyword harvesting, and AI optimization save money on wasted ad spend.
Unlimited keyword tracking on Platinum	Track as many keywords as you want without worrying about hitting limits. Great for competitive niches.
Managed Refund Service included	Automatically files FBA reimbursement claims and recovers lost/damaged inventory money. Has recovered thousands for sellers.
Strong training resources	Freedom Ticket (FBA course), PPC Academy, and Exit Ticket provide solid education. Good for learning Amazon selling strategies.
7-day money-back guarantee	Test all features risk-free for a week. Get a full refund if it's not right for you.

Cons: What Needs Improvement

Con	Why It's Frustrating
Steep learning curve	Takes 2-3 weeks to master all the tools. The interface is complex and overwhelming for beginners. Too many features can feel like information overload.
Expensive for beginners	$129/month is a LOT when you're just starting and not making sales yet. The discontinuation of the $49 Starter plan made this worse.
No Starter plan anymore (discontinued Jan 2026)	The entry barrier jumped from $49 to $129/month. New sellers on a budget now have to pay more or settle for very limited free plan.
Inconsistent customer support	Some users report slow response times, billing issues, and rigid refund policies. Support quality varies depending on who you get.
Limited value on free plan	Free plan is very restricted (5-10 uses/month). Good for testing, not for actual selling. You'll need to upgrade quickly.
Platinum ad spend cap ($30k/month)	If you're spending more than $30k/month on PPC, you'll need to upgrade to Diamond ($359/month) for unlimited ad spend.

Frequently Asked Questions

My Final Verdict: Is Helium 10 Worth It in 2026?

After testing Helium 10 extensively, here's my honest take:

Helium 10 is absolutely worth it for serious Amazon sellers especially if you're already making sales and need better tools to scale. The platform delivers on its promise of being an all-in-one toolkit, and the constant updates (AI features, TikTok integration, improved PPC) show they're investing in staying competitive.

What I love about Helium 10:

• Most comprehensive toolkit: 30+ tools covering every stage of the Amazon selling journey
• AI features save time: Listing Builder, Image Generator, and PPC automation cut manual work in half
• Data quality: Not perfect, but accurate enough for smart decisions
• Chrome Extension: Free and incredibly useful for quick product validation
• Multi-marketplace support: Amazon, Walmart, TikTok Shop all in one platform
• Constant updates: New features roll out regularly based on user feedback

What needs improvement:

• Steep learning curve: Takes weeks to master all the tools
• Expensive for beginners: $129/month is a lot when you're not making sales yet (made worse by discontinuing the $49 Starter plan in Jan 2026)
• Customer support: Hit or miss some users report slow responses and billing issues
• Feature bloat: Too many tools can feel overwhelming

Bottom line:

Helium 10 one of the best Amazon seller tools on the market. The features, data accuracy, and AI integration make it worth the investment for sellers who are serious about growth.

If you want to dominate Amazon FBA in 2026 and can afford the investment, Helium 10 is a no-brainer. Start with the free plan to test the tools with real product research, and upgrade to Platinum once you've validated your product idea and are ready to scale.

And don't forget use discount code ALLCOUPONCODES10 to save 20% for 6 months. That's $154 saved on the Platinum plan, which more than pays for the first month.

I hope this review helped you decide if Helium 10 is right for your business. If you have questions or think I missed something, drop a comment below I'm always happy to help!