Author: Punit Dhote

I’m the founder and lead editor of Softreview, where I review SaaS products, AI tools, and digital marketing software. I personally test tools, analyze features, and share honest insights to help users choose the right software. Along with writing, I manage content strategy, oversee the editorial workflow, and maintain the publishing calendar.

Reviews

Helium 10 Review 2026: Is It Still Worth It? (Tested & Updated)

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I’ve been testing Amazon seller tools for years now, and Helium 10 keeps showing up in every conversation. So I decided to put it through its paces and the results surprised me. Helium 10 is an all-in-one Amazon seller toolkit that’s trusted by over 2 million sellers worldwide. It covers everything from product research to keyword tracking, listing optimization, and AI-powered PPC management. The platform recently added AI features and TikTok Shop integration, making it more powerful than ever. But here’s the thing it’s not cheap. Starting at $129/month for Platinum (and going up to $359/month for Diamond), you need…

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